Every now and then, a commercial hits that everyone likes, and everyone quotes. (“Where’s the beef?” “My bologna has a first name…” “Nothing but net.”) Sadly, I still quote these oldies but goodies.

This year, that commercial is obviously the Old Spice Man. Guys think he’s cool, women do too, but they have other obvious (shirtless, muscular, abs…) reasons for liking him.

I liked the first commercial, which appeared during this year’s Super Bowl, a lot. But what makes 36 year old Isaiah Mustafa so endearingly cool is his personalized videos, based on his Old Spice Man character, that he is making in response to totally random posts on his Twitter page.

For example, someone with the handle “BabyMan” commented, and Old Spice Man spent about 30 seconds in his response video wondering if the man was a baby with a man’s muscle tone, or a man with a baby’s softness and purity of spirit. Priceless!

There are a lot of these response videos on the Old Spice Man YouTube Channel. What is your favorite?

–Brian